How a SaaS company cleaned 80,000 records and boosted deliverability to 97%
Meridian SaaS Platform
Technology · 350 employees, Series C
The Challenge
Meridian's Salesforce instance had accumulated 80,000 contact records over four years with no systematic hygiene process. Duplicate rates approached 15%. Email deliverability had fallen to 82%, and the SDR team was spending an estimated 6 hours per week manually verifying bounced contacts.
Our Approach
We ran a full database audit: deduplication, email verification, title normalization, and industry code standardization. Invalid and bounced addresses were suppressed. Missing fields (titles, phone numbers, LinkedIn profiles) were appended from verified business sources. We established a quarterly refresh cadence to maintain data quality going forward.
“Our reps stopped wasting time on dead records. The appended titles and verified emails helped us prioritize the accounts that were actually reachable.”
Rick Castello, Director of Sales
Results
97%
Email deliverability
22%
Fewer invalid records
6 hrs
Weekly SDR time saved
40%
Bounce rate reduction